Same Old Zodiac, Chic New Takes

By Victoria Gomelsky | April 02, 2025

The symbols of the Western zodiac have proved irresistible to jewelers for decades, but never more so than since the pandemic, when personalized designs struck a major chord with consumers.

Now, in the post–post-pandemic, a number of jewelers have revisited the zodiac theme, with an eye to offering a new take on its dozen beloved symbols. Take Brent Neale Winston, the designer of NYC’s Brent Neale. A jeweler for 18 years, including nearly a decade as the designer of her eponymous line, Winston introduced her first zodiac collection in early March, fulfilling a long-held dream to create her own version of the zodiac’s 12 signs.

Brent Neale Charm Bracelet Scorpio — *Scorpio charm bracelet in 18k gold and platinum with diamonds, $25,800; Brent Neale*

Brent Neale Leo Studs — *Leo earrings in 18k gold with diamonds, $4,950; Brent Neale*

“There is nothing I like more than challenging myself and to tackle a beloved theme like zodiacs and make it my own was just that,” Winston tells JCK. “Typically, zodiac jewelry is based on pendants and the sign is placed on a medallion. So I really didn’t want to do that. Rings are a huge category for our company and I wanted them to be the hero pieces. I sketched each design and started on making them in a way that they contour to the finger. I’m so proud of how this collection has turned out!”

Sorellina Cancer pendant — *Cancer pendant in 18k gold with diamonds, $6,950; Sorellina*

Sorellina Cancer pendant back — *The back of Sorellina’s Cancer pendant features an engraved constellation set with diamonds.*

Nicole and Kim Carosella, the sister duo behind Sorellina Jewelry in NYC, just introduced their new zodiac collection, which features double-sided pendants with zodiac imagery on the front and engraved constellations on the back, “offering a subtle yet captivating representation of the night sky, featuring diamonds in place of stars,” according to the press release.

Sorellina zodiacs collar — *An array of Sorellina zodiac pendants*

Other designers, such as Future Fortune, also have embraced astrological signs in a line of 18k yellow gold rings that make clear our timeless obsession with the cosmos.