No one had it on their 2024 bingo card, but somebody could win a solid gold bar in the shape of a stick of butter, worth $100,000.
To publicize its new Buttery-er Crackers, cracker brand Ritz has partnered with New York City jewelry designer Greg Yüna for a contest that will award a butter-shaped 24k gold bar. The crackers and the gold stick of butter are designed to encourage fans to “Live Buttery-er,” which is an indulgent, butter-infused life that all snacking enthusiasts aspire to. Or something.
To enter the contest, you must showcase your “Buttery-er” self in a TikTok video using the Live Buttery-er TikTok effect created by Ritz. For those with dignity, you also can enter by mail.
The contest starts May 1 and continues through May 20. One winner will be selected in a random drawing on or around June 5.
“I’ve always loved working with gold for its power to automatically bring any concept to an elevated space,” Yüna said in a statement. “I immediately knew that this project was something that my team and I could execute and have fun with, because one thing we definitely know how to do is to be extra.
“We were so pleased to turn this everyday essential into something luxurious and special, all inspired by the buttery flavor of Ritz crackers,” he said.
“The Ritz brand has become synonymous with golden buttery flavor,” Mayte Killeen, Ritz senior brand manager, said in a statement. “With the new limited-edition Buttery-er crackers, we’re taking it to the next level for our buttery flavor–loving fans.”
Ritz is a subsidiary of Mondelēz International, a publicly traded company with 2023 net revenues of approximately $36 billion—in other words, they can afford a golden stick of butter. JCK has reported that gold could hit $3,000 an ounce later this year, so that’s some kind of…butter.
(Photos courtesy of Ritz)
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