Designers / Industry / Retail

Richemont Acquires Italian Jewelry Brand Vhernier

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Richemont has purchased 100% of Italian jewelry company Vhernier for an undisclosed sum.

Vhernier is famed for its modern aesthetic, inspired by the curves of the human body and forms of modern sculpture. It has made waves by combining traditional precious metals and gems with unconventional materials such as titanium, bronze, and ebony.

W magazine has said celebrity fans of the brand include Jane Fonda, Kerry Washington, Jennifer Lopez, Celine Dion, and Kate Beckinsale.

The Milan-based company also operates De Vecchi Milano 1935, an Italian silverware and home decor line.

Richemont already owns jewelers Cartier, Van Cleef & Arpels, and Buccellatti, as well as eight watch brands. Its Vhernier acquisition is subject to regulatory approval.

Founded in 1984, Vhernier was acquired by the Traglio family in 2001. Chairman Carmen Traglio was nominated for a 2020 Gem Award for jewelry design.

Last September, the company opened a store on Madison Avenue and 77th Street in Manhattan, in association with London Jewelers. It also has U.S. stores in Miami and Beverly Hills.

Top: a Vhernier aluminum bracelet (photo courtesy of JCK)

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By: Rob Bates

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