Richard Pesqueira Becomes Blue Nile’s VP of Retail

By Rob Bates | April 18, 2025

Richard Pesqueira, a veteran of Tiffany and GIA, has been named vice president of retail at Blue Nile, based in New York City.

He tells JCK he hopes to revamp the Signet-owned e-tailer’s 23-store fleet.

“We’re looking at refreshing the brand,” says Pesqueira. “That’s a broader ambition. As part of upgrading the brand, we need to elevate the selling ceremony with both brick-and-mortar and online.

“My background is in storytelling around diamonds. As we look at the evolution of the consumer, we need a story that resonates with the evolving consumer.”

Prior to joining Blue Nile, Pesqueira worked for more than three years at GIA, as vice president of business development, and later, vice president of global market development. He previously served as a market director for Tiffany & Co. and, before that, as vice president of sales and business development for Hearts on Fire. Pesqueira started in the jewelry business at age 17, at Rogers Jewelry in Modesto, Calif.

“I love retail,” he says. “We owe the consumer something fun and interesting, and I’m excited to be a part of it.”

(Photo courtesy of Signet Jewelers)