Sheryl Crow celebrated the debut of her new album, Feels Like Home, with a private concert for the Artists Den. And she did it wearing a Jasmine watch from Raymond Weil.

The maker of Swiss luxury watches recently inked a partnership deal with the New York City-based music organization, which televises invitation-only and free (audience members are selected randomly from Artists Den’s mailing list) concerts featuring popular artists playing in nontraditional settings.

So on Sept. 9, the eve of her album’s debut, Crow crooned tunes like “All I Wanna Do” and “Everyday is a Winding Road” for a crowd of 600 at the Plaza Hotel in New York City. The performance was taped for the seventh season of Live from the Artists Den, which is scheduled to air on PBS in early 2014. The event helped to kick off Raymond Weil’s multichannel media involvement with the Artists Den for the upcoming season; performances with other leading artists will follow.

“We are so thrilled to join the Artists Den family, not only for their association with the arts but for the unique way in which they celebrate music, the artists, and their craft,” Elie Bernheim, director for Raymond Weil, said in a press release.

Sheryl Crow during her Sept. 9 concert to be featured on Live From the Artists Den concert. (Photo courtesy of David Andrako for Artists Den Entertainment)

Jasmine watch in stainless steel case with rose gold PVD coating, a 29 mm silver dial with Roman numerals and an alligator leather strap, $1,850

JCK