QVC Group, the owner of home shopping channels QVC and HSN, has appointed media veteran Alex Wellen as president and chief growth officer.
He will report to David Rawlinson II, president and CEO of QVC Group (formerly known as Qurate Retail).
Wellen will define and lead QVC Group’s growth strategy as well as social selling, streaming, digital, new business development, and product development.
Wellen most recently served as CEO and president of MotorTrend Group, which serves automotive enthusiasts. Wellen has also held strategic senior leadership roles at Turner Broadcasting and CNN Worldwide.
Rawlinson said in a statement that Wellen “has a proven ability to innovate and drive growth through live experiences on social, digital, TV and many other platforms.”
In the same statement, Wellen called QVC and HSN “the original disruptors. They pioneered storytelling through live shopping, and are poised to transform the experience again across social and digital.”
Photo courtesy of QVC Group
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