Qurate Retail Group has appointed announced Saks Off Fifth veteran Mara Sirhal (pictured) as the new chief merchandising officer for QVC US, its largest business unit.

She replaces Stacy Bowe, who was appointed president of Qurate Retail’s HSN business unit in February.

Sirhal has more than 20 years of experience in retail merchandising and brand development. She most recently held the position of chief merchant and brand officer for Saks Off 5th, where she led the chain’s merchandising, planning, brand marketing, and creative functions.

Photo courtesy of Qurate Retail