A celebrity wearing your jewelry is bragging rights enough, but that thrill is even greater for the jewelers at Pyrrha, as musician Patti Smith and others are throwing their considerable star power behind its new fundraising necklace.
This is the Vancouver, B.C.–based jeweler’s first-ever music-themed talisman necklace, and it is in collaboration with Pathway to Paris, a nonprofit that fights climate change through the power of music.
The necklace, which comes in reclaimed sterling silver or bronze, is part of Pyrrha’s efforts to make meaningful and sustainable jewelry. It donated 100% of the necklace’s proceeds in November to Pathway to Paris; now, $100 from each sale of the $225 necklace will go to the organization.
The necklace features a lute that branches out into a tree, which serves as a symbol of the connection between music, the earth, and all living things. It also has the Latin phrase Musica Terram Coniungit on it, which means “music unites the earth.”
Pyrrha founders Danielle and Wade Papin designed the necklace to highlight the mission at Pathway to Paris, which hopes to draw attention to key environmental issues and show the power of music in changing people’s collective consciousness in terms of how they can change the world and create a place where they truly want to live.
“The challenge when designing the talisman was to find a way to incorporate both music and the natural environment, since Pathway to Paris uses music to drive awareness of climate change,” Papin says. “We chose to use a lute as opposed to a guitar because we wanted to reference heraldry as we do with all of our talismans.”
Jewelry lovers like Smith and musician Michael Stipe of R.E.M. are supporting Pathway to Paris–for example, Smith shared the necklace and its fundraising efforts on her personal Instagram, which brought more attention to the cause in a real and substantial way.
Smith recently wore the necklace during her appearance on NBC’s Tonight Show Starring Jimmy Fallon, giving it another place to shine and draw attention to its fundraising efforts. Smith’s daughter, Jesse Paris Smith, is one of the cofounders of Pathway to Paris, which also hopes to bring the Paris Agreement from paper to action.
Pyrrha has walked the walk in terms of its environmental commitment since its founding in 1995. The jewelry brand is a certified carbon-neutral B Corp, a member of the 1% for the Planet pledge, a member of Ethical Metalsmiths, and a member of the Responsible Jewellery Council.
Plus, it uses 100% recycled materials at its Vancouver studio, which is a certified Zero Carbon space, as well as follow responsible practices at its Los Angeles–based store.
“We’re passionate music fans, and we’re also artists committed to environmental responsibility,” Papin says.
Top: Pyrrha created its first music-themed necklace as a stringed instrument branching out into a tree, meant to symbolize the connection between music and all living things (photos courtesy of Pyrrha).
Follow me on Instagram and Twitter
Follow JCK on Instagram: @jckmagazineFollow JCK on Twitter: @jckmagazine
Follow JCK on Facebook: @jckmagazine
