Polygon founder Jacques Voorhees has joined with former GIA
president William E. Boyajian to launch DailyDiamondReport.com, a new
trading network that will feature diamonds that haven’t appeared elsewhere on
the Internet.

The listings for the diamonds will be supplied by the GIA
and AGS labs immediately after the stones are graded. Diamond companies must
agree that their stones will be listed, and that the gems will not appear on
other trading channels during the time that they are appear on the
website. DDR listings will be sent
out to industry buyers via daily emails.

“This gives retailers a chance to see diamonds before they
are all over the Internet,” says Voorhees, president of DDR’s parent company
VeriChannel.

The listings will not include prices, although the site will
let the diamond’s owner and interested buyers contact each other.

“By not listing prices, it forces the dealer and retailer
to talk to each other to arrive at a price,” says Voorhees.

Boyajian, who is chairman of the VeriChannel board, adds
that the site has benefits for dealers, too, in that it will get “their phones
ringing.”

“If you talk to dealers, that is what they want—for the
goods to move quickly,” he adds.

It is currently free to sign up for and list diamonds on the
site, which intends to support itself with advertising.

In addition to Voorhees and Boyajian, the VeriChannel team
includes cofounder and sales director Louis Valentine, a co-founder of
GemFind.net; Teri Welsch, former customer service director of Polygon; Krista
Olson, the former vice president of marketing at Polygon and group sales director
of the JCK Show; and Paul DeCrette, software developer of JCKShowDirect.com.

JCK