Patek Philippe president Thierry Stern has stirred controversy by slamming critics of the watchmaker’s new Cubitus collection as “haters.”
“I’m used to it,” he told the Swiss business publication Bilanz. “It doesn’t bother me. We all get attacked every time we launch something new. The haters are mostly people who have never had a Patek and never will. So that doesn’t bother me. What counts for me is the result. And I’m confident about the Cubitus because I have a good nose and a lot of professionals around me who told me it would work.”
He rejected talk that the Cubitus was a “twin” of the Nautilus ref. 5711, which Patek discontinued in 2021.
“The Cubitus is a brother of the Nautilus and the Aquanaut, but it is not a square Nautilus,” Stern said. “It has its own identity. You notice this the longer you see it, the longer you wear it.”
He admitted that the watch market is going through a “slowdown,” but he said he wouldn’t call it a “crisis.”
The Cubitus is discussed on the latest episode of JCK’s podcast, The Jewelry District.
(Photo courtesy of Patek Philippe)
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