Global jewelry brand Pandora has announced that it’s aiming to become carbon-neutral—in both its operations and full supply chain—by the year 2025.

The brand says it will reduce emissions in its full value chain by joining the Science Based Targets initiative, an organization that advises corporations on practices and methodologies to reduce carbon emissions. The decarbonization plan will encompass every Pandora facility, including manufacturing sites, owned and operated Pandora stores, distribution sites, and company offices.

Pandora plans to publish a plan to reduce emissions in line with standards put forth by the global Paris Agreement. The company also has a mini goal within its larger eco-strategy: By the end of 2020, Pandora plans to source 100% renewable electricity at its two crafting facilities in Thailand.

“Addressing climate change is one of the greatest challenges facing the world today, and as a large global company we have an obligation to contribute to the necessary solutions,” Pandora CEO Alexander Lacik said in a company statement. “Responsible business practices such as recycling of materials and waste have always been part of Pandora’s way of operating, and we now commit to ambitious targets to reduce our carbon emissions and help drive sustainability in the jewelry industry.”

To achieve carbon neutrality in its own operations, Pandora will implement “a number of energy-saving measures and significantly expand its use of renewable energy,” according to the same statement.

Currently, Pandora’s crafting facilities (its manufacturing) account for 52% of the company’s emissions. In addition to sourcing 100% renewable electricity at its Thailand workshops, the company also plans to increase its own production of solar power, currently providing 3% of the facilities’ electricity, and engage directly in developing renewable energy projects. The company will also introduce a policy for purchasing green power for its stores.

For remaining unavoidable emissions, which Pandora estimates at less than 5% of total emissions, the company “will buy carbon offsets.”

The company says more than 90% of Pandora’s greenhouse gas emissions occur in the value chain outside the company’s own operations—most from the procurement of raw materials.

To reduce emissions in its supply chain, the company will “conduct new research to further our understanding of the carbon footprint across our different suppliers, and we will work with them to find the right scalable opportunities to reduce the carbon footprint,” said Mads Twomey-Madsen, vice president corporate communications and sustainability at Pandora.

Pandora is using primarily recycled metals and man-made stones.

The Science Based Targets initiative is a collaboration between CDP, the United Nations Global Compact, World Resources Institute, and the World Wide Fund for Nature. More than 780 companies have so far committed to reduce their greenhouse gas emissions under the umbrella of the initiative.

Top: A Pandora store (photo courtesy of Pandora)

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