One the industry’s leading purveyors of golden South Sea pearl jewelry, Jewelmer is debuting a number of new designs for fall and holiday. Founded in 1979 by French pearl farmer Jacques Branellec and Filipino entrepreneur Manuel Cojuangco, the brand is perennially inspired by the rarity of the golden South Sea pearls themselves, as well the mystery and poetry of tides, waves, sea-foam, ships—anything having to do with la mer and the adventure it affords.
The brand’s famous pearl farms are based in the Philippines, where the jewelry is also designed and produced by artisans trained in the methods of the most prestigious Place Vendôme master jewelers.
The Cruise collection, which launched in August, is inspired by the silhouette of an ancient sea vessel gliding on the water. The pieces rely on a vocabulary of sculpted gold and pavé diamonds to express the thrill of exploration and the discovery of new horizons.
La Mer en Majesté debuted this past spring and is a whimsical homage to sea and sky, with its abundance of blue sapphires and references to white foam exploding at the shore break and the delicate framework of a coral reef.
This week marked the debut of Les Amulettes, a new necklace series that offers a modern take on the centuries-old practice of wearing protective amulets. Believed to derive its power and energy from natural, external forces, each style highlights a considered mix of textures and lusters to intensify the strength and courage of its wearer as she dives into the world around her.
Top: Cruise earrings with golden South Sea pearls and pavé diamonds in 18k yellow gold, $8,790
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