Monica Rich Kosann is setting up shop in the Midwest with a new Michigan boutique that has the fine jewelry brand’s signature color on the exterior and its Locket Bar in a more prominent location.
The 600-square-foot Monica Rich Kosann store at the prestigious Somerset Collection mall in Troy, a suburb of Detroit, held its grand opening on Oct. 15. It is found on Level 2 of the south side of the Somerset Collection, near Tiffany & Co., Omega, David Yurman, and Shinola, among other retailers.
Jewelry designer Kosann says the new shop—as well as the brand’s other locations, in New York City—offers clients the hands-on, personalized experience they desire.
“We are a brand rooted in connection and meaning,” says Kosann. “We want to help our customers feel connected to their own stories, and our new store reinforces that personal touch. We want everyone to all be hugging when they leave.
“We were able to reinforce our brand color, marigold, by painting the front of the store in this happy hue,” she says. “And our Locket Bar experience is even more front-and-center for our customers, so they can truly enjoy personalizing their purchases to the fullest.”
The Monica Rich Kosann brand is known for its lockets, pendants, and custom charm necklaces, all of which can be engraved with a message special to the wearer.
At the Locket Bar, customers can share photographs from their smartphones or other devices with the Monica Rich Kosann team. Those photos can be added to any locket available in store, ready to wear within minutes, Kosann says. The slogan “Capture Your World,” seen in the store on a series of pictures of models wearing Kosann’s jewelry, celebrates the personalization possibilities offered by the brand.
For the Somerset Collection store, Kosann commissioned her daughter, painter Danielle Kosann, to create a custom artwork that highlights Detroit’s culture and Michigan. The two women previously collaborated on a scarf collection that sells in Monica Rich Kosann’s Bergdorf Goodman boutique in New York.
The new store also features such signature touches of the brand as warm white on the walls and the dark wood cases that Kosann loves to show off the jewelry within.
TV audiences recently saw Kosann on the popular daytime talk show hosted by Tamron Hall, who was featured in Kosann’s 2016 book, A Possession Obsession, about people’s cherished belongings.
Kosann founded her jewelry line in 2004 after a career in fine art photography and storytelling, which she feels influenced her decision to work in custom jewelry and lockets specifically. For its 20th anniversary, the brand relaunched one of its signature designs, the Continent charm bracelet, which commemorates the wearer’s journeys around the globe and through life.
Top: Monica Rich Kosann recently opened her first retail location in the Midwest, at the Somerset Collection mall in Troy, Mich. (Photos courtesy of Monica Rich Kosann)
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