Mogul, a social platform designed to support women in business around the world, has included two marketing masterminds from the jewelry industry in its Top 100 Innovators in Marketing list for 2018.
The annual rundown of executives, which includes both men and women, lauds innovative, creative-minded marketers leading major global brands who are helping to “bolster the presence of women and minorities in an empowering light,” according to the company.
When considering candidates for the list, Mogul assessed how brands portrayed women and minorities in advertising and marketing, and in the brands’ overall messaging.
Michelle Adorjan Chila, senior vice president of marketing at Tacori, and Sherry Park, Tacori’s media and communications manager, both made the list—together occupying its 85th spot.
Mogul’s blurb on the pair is fairly general: “With sales rocketing, in large part due to campaigns spearheaded by their marketing team, the company is one to watch,” it reads. But we know from experience working with both professionals that their inclusion in any list that celebrates out-of-the-box and pro-women initiatives is deserved.
“Women have always been at the core of the business,” Adorjan Chila told me earlier this year in an interview for a story on how diamond marketing is changing in the era of #MeToo. “Our future campaigns will be centered around women leading their best lives. It can look like a variety of things—we’re not married to the idea that it has to be one type of girl or relationship, or any relationship at all. We’re taking our cues from real women.”
Tacori was the launch partner of a new organization and initiative, Shine Together, that celebrates women’s accomplishments and helps create opportunities for women around the world. The brand’s part in the #ShineTogether initiative was detailed in posts on the brand’s social channels and on the company’s website.
Clair Mah, vice president of global category marketing for Tiffany & Co., jewelry collections, came in at number 88 on Mogul’s list. And though this reporter’s never personally worked with her, Tiffany & Co.’s clearly earned its spot.
Earlier this year, the brand built a memorable ad campaign around notable female professionals who run the gamut in age, ethnicity, career, and personal style—they included Kelly Lynch, designer Kendall Conrad, and blogger Susie Bubble. Short video clips shared on social media show the women discussing their feelings about courage and strength.
Number one on the Top 100 list is Roxanne Taylor, CMO for business consulting firm Accenture.
Top: Tacori diamond rings (courtesy of Tacori)
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