Mitch Horowitz, former advertising director at JCK, has joined Manufacturing Jewelers & Suppliers of America as its vice president of sales, the organization said in a release.

Horowitz comes to MJSA after 26 years at top jewelry trade journals, including five years as ad director at JCK Magazine and seven years as associate publisher at National Jeweler. He will put that experience to work expanding MJSA sales in all areas: membership, MJSA Journal subscriptions and advertising, ads in new digital media, and trade shows.

“Mitch brings to the job everything we were looking for,” says MJSA president and CEO David W. Cochran. “He’s energetic, he’s forward-looking, he knows the industry, and he has many personal connections. He also has a long track record of success. Mitch is going to be a huge asset for us.”

The key to building MJSA is responding effectively to members’ needs in a turbulent marketplace, Horowitz says. “I have a lot of energy and I want MJSA to reflect that, because we will need to get even more creative in these challenging times,” he says. “All of us at MJSA will have to pull in the right direction so members never doubt why they are part of the association.”

Horowitz believes MJSA will increase sales by updating, expanding, and improving existing services such as trade shows, education, member discounts, and advertising opportunities. “We will grow membership by offering the best possible services and solutions–services that will help an MJSA member not just survive but succeed,” he says. “We all know how challenging the world is today. MJSA must be a resource the industry can lean on for solutions to everyday issues.”

JCK