On Tuesday, iconic pearl jewelry brand Mikimoto popped open a new stand-alone retail store in Las Vegas.
The 400-square-foot boutique debuted inside the Wynn Las Vegas resort alongside several sections of the property (chiefly restaurants and retail) that reopened on the same day after a prolonged COVID-19 closure.
Inspired by Mikimoto’s flagship store in Ginza, Japan, the Las Vegas shop is the first U.S. Mikimoto location designed to resemble the company’s original boutique. The store will showcase the brand’s classic collections, high jewelry, and the haute couture collection Jardin Mystérieux. There will also be one-off pieces exclusive to the location.
The elegant shop, which features accents of warm gold and honey-toned wood, was slated to open in April, but the citywide pandemic closures pushed its debut to June. Georgina Coleman, vice president of retail for the company, tells JCK that the delay changed short-term plans, but that “the long-term strategy remains intact for the Mikimoto brand and our boutiques.”
She adds that the company is seeing a gradual return to business and notes that she’s “optimistic about the future of the luxury jewelry retail sector.”
In what is perhaps the trickiest time in modern history to open a brick-and-mortar retail store, the new Mikimoto store has its own set of safety checks and precautions in place “to keep our employees and clients safe and comfortable during this time,” Coleman says. “Given the Wynn’s reputation, as well as the strict health and safety measures that have been put in place for their guests, we felt comfortable to open the boutique at this time.”
And shoppers have options to privatize their browsing experience in the new store. Private VIP shopping is available by appointment—and for those not quite ready to brave Vegas’ mazelike hotel properties for a pearl jewel, the store is offering virtual one-on-one appointments with a Mikimoto ambassador via FaceTime or Zoom.
Despite current retail conditions, Coleman is focused on the bright side of the debut, noting that the Wynn “is a natural fit for Mikimoto…the Wynn brand is synonymous with luxury and continues to be a leader in the evolution of the Las Vegas landscape.”
Top: Inside the new Mikimoto Las Vegas shop (all photos courtesy of Mikimoto)
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