Michael Saiger, founder of 10-year-old jewelry and accessories brand Miansai, is a big proponent of pop-up shops—especially when they’re on wheels.
The brand has a fleet of vintage vehicles—Airstreams, a Fiat, and cool pickups—that have doubled as chic, little mobile pop-ups since 2012. And this week, the brand’s parked a metallic sky blue 1965 Piaggio pickup truck filled with merchandise at the Tom Bradley International Terminal at Los Angeles World Airports (LAX).
The tiny outpost, a partnership with the airport’s retail vendor, Westfield, is stocked with the brand’s unisex jewelry, including its trendsetting hook and anchor wrap bracelets, unisex cuffs, necklaces, watches, and a smattering of leather goods.
A Miansai vintage truck currently open for business in Brooklyn (Image: @erin.alonso)
The pop-up, which will be open through September, is parked in front of Gate 148. The brand is concurrently operating a vintage truck pop-up in Brooklyn (see above).
Saiger told TheChicGeek in May that his retail strategy, when it comes to the mobile units, is all about, “High traffic in an authentic way, without selling out.”
(Top: Miansai’s Piaggio truck at LAX, photos courtesy of TRBusiness.com)
Follow JCK on Instagram: @jckmagazineFollow JCK on Twitter: @jckmagazine
Follow JCK on Facebook: @jckmagazine
