It’s the holiday season—at least, in the world of retail planning—and businesses are busy making their lists and checking them twice. From store displays to events, salable stock and on-trend fashions, and year-end advertising strategies—the lists, they are long.

To help with one bullet point, Meta has announced some new tools to help advertisers on its platforms drive additional sales this shopping season. “To give advertisers more options to reach customers with the right message at the right time this holiday season, we’re introducing new ad tools and formats to turn interested shoppers into new customers. Advertisers can also use these new tools with AI-enabled Advantage+ shopping campaigns to further optimize their performance. With more options for ad formats in their campaigns, advertisers can easily implement a creative diversification strategy to realize greater campaign efficiency and incremental reach,” writes the announcement.

Advertisers offering discounts through the holiday season can encourage purchases by prominently highlighting promotional codes in their ads to make it easier to apply discounts. Meta says it’s also testing first-purchase offers and personalized discounts, and bringing those features to Instagram Reels.

In the past, advertisers have been able to use reminder ads to notify customers of an upcoming event, launch, or sale. Now with more notification options, advertisers can help increase demand for seasonal sales by informing people when deals will kick off and when they will end.

Many businesses—jewelers, especially—find in-store sales to be just as important (if not more important) than online. This fall, Meta says it will begin testing the ability for advertisers to show ads to people most likely to shop in-store, highlighting nearby locations that they can visit. As tourism tends to pick up during the holidays, businesses also will now be able to show ads to people interested in a certain location—so if a person is engaging with social content or searching for things to do in a certain area, they may receive ads from local businesses looking to capture their sales.

For more information on what’s coming for Meta advertisers this holiday season, click here.

Image via Meta

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