Lately, there has been somewhat of a boom in the men’s jewelry market, a welcome one that sees a departure from what was widely considered the norm. Where many (but certainly not all) men once considered only a wedding band and watch to be the essentials, changes in social norms, customs, and fashion trends are providing further opportunity to expand on this category.
One upcoming entry is a new collection from Andrea Fohrman, and trust me when I say, it doesn’t matter the gender—everyone’s going to want a piece of this.
We’re currently seeing more instances that allow a wider audience of men to acquire a new variety of jewelry (there have always been male shoppers with a higher interest in jewels, but in many parts of the country, this would have been considered fairly niche).
Take, for instance, the recent popularity of reverse and dual proposals: Men are getting their own engagement rings, and in some cases, necklaces and bracelets too.
And now an androgynous take on fashion—for all sexes—means there’s really no end to what any gender can and does wear, as celebrities such as Harry Styles repopularize what icons like David Bowie did in the past for another generation. Men show up (and show off) adorned in dazzling styles at popular events, and women just get to wear whatever the hell they want to because we can and thank you very much.
And so it is with immense eagerness we devour Andrea Fohman’s entry to the men’s jewelry category, the designer much adored for her jubilant, rainbow-rific creations. While the line has been created with men in mind, you can certainly see a universal appeal in the hefty gold goods, designed around dreamy gemstones like lapis, malachite, and turquoise. Fohrman’s mark is noticeable on each piece, a recognizable aesthetic that is as spellbinding here as it is in her other collections.
As interest in alternative bridal options increases, what would be very cool to see is more grooms opting for pieces such as these for their own wedding jewels (or maybe, double up and pair this mangagement ring with a wedding band right against it, when the time comes).
“I want to target those men who wish to express their individuality through fashion,” says Fohrman. “But I also want this collection to be gifted to men so that they can experience what it feels like when someone you love gifts you with jewelry.”
The collection, with retail prices ranging from $3,000 to $10,000, will be officially available in May on andreafohrman.com.
Top: Ring in 18k yellow gold with azurite malachite, price on request
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