![](https://www.jckonline.com/wp-content/uploads/2024/07/tornare.jpeg)
One week after Richemont shuffled the heads of its two most prominent jewelry brands, LVMH has appointed new CEOs for watchmakers Hublot and TAG Heuer.
In a surprise move, Julien Tornare (left) was named CEO of Hublot—just six months after he became CEO of TAG Heuer.
Before moving to TAG, Tornare served as CEO of Zenith, which means he’s now headed all three of LVMH’s major watch brands. He’s also worked at Raymond Weil and Vacheron Constantin.
Tornare succeeds Ricardo Guadalupe, who’d been Hublot’s CEO since 2012 and has become the brand’s honorary president.
At TAG Heuer, Antoine Pin will replace Tornare as CEO, making him the brand’s third CEO in less than a year (Tornare had replaced Frédéric Arnault, LVMH chairman Bernard Arnault’s 29-year-old son, who was promoted to CEO of the conglomerate’s watch division).
![Pin Antoine Pin](https://www.jckonline.com/wp-content/uploads/2024/07/Antoine-Pin.jpg)
Pin most recently served as watch business unit managing director for LVMH-owned Bulgari. He had previously worked at TAG as junior sales manager and later product manager. He has also worked for Zenith.
(Photos courtesy of LVMH)
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