Helzberg Diamonds has kicked off its first Falling in Love Contest, encouraging contestants to submit their love stories online.

Lovebirds, both married and unmarried, can submit their stories on Helzberg’s Facebook page between Sept. 17 and Oct. 12. The two winning couples will receive a $5,000 Helzberg Diamonds gift card to create a dream ring.

“Celebrating real love stories is the thread of our culture, and we believe everyone should have an opportunity to celebrate their own,” Beryl Raff, chairman and CEO of Helzberg Diamonds, said in a statement. “An engagement or wedding ring is really a symbol of the meaning of each couple’s unique relationship, and we want to be a part of those stories.”

JCK