![](https://www.jckonline.com/wp-content/uploads/2023/11/Jeff_Strang.jpg)
Jeff Strang has joined business-to-business sourcing platform Liquid Diamonds as head of retail sales.
He will lead the company’s moves toward direct collaboration with jewelry retailers.
Strang most recently served as global sales manager for Lusix, the lab-grown diamond company. Prior to that, he was vice president of sales for Gem Star Imports and head of sales for Scio, another lab-grown diamond manufacturer. He also spent 19 years as a sales representative for Jewelex.
Strang’s hiring “marks a significant step forward for Liquid Diamonds,” Liquid Diamonds founder and CEO Kashyap Mehta said in a statement. “With Jeff on board, we’re not only aiming to help jewelry retailers secure the best deals but also to create value through innovative programs backed by insightful data.”
(Photo courtesy of Liquid Diamonds)
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