Swatch Group–owned watch brand Breguet has appointed Lionel a Marca (pictured) as its CEO.

He succeeds Marc A. Hayek, who will still serve as the brand’s president. Marc is the son of Swatch chair Nayla Hayek.

A Marca is a nearly 30-year veteran of the Swatch Group, having joined in 1992. He has held several roles at the company, including working for its ETA Manufacture Horlogère—the brand’s watch movement division—and as a consultant to different Swatch Group companies, particularly in the areas of quality control and new product lines. He has been with Breguet since 2019.

He was appointed to the executive boards of Blancpain in 2004 and Harry Winston in 2014. In 2019, he joined the extended executive board of the Swatch Group.

Breguet, which was founded in 1775, will celebrate its 250th anniversary in 2025. The brand was purchased by the Swatch Group from Investcorp in 1999.

In 2015, JCK editor-in-chief Victoria Gomelsky covered seven lesser-known facts about the brand.

(Photo courtesy of Swatch Group)

 

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