Since debuting in November 2015 (and in August 2016 in the United States), French jewelry brand Les Georgettes has certainly made quite the splash. Based on the concept of fully customizable, interchangeable styles, the brand’s collections offer broad appeal to any shopper—and retailer—seeking colorful, fashionable price-point options.
Playing around at Les Georgettes during JCK Las Vegas 2017
I had quite a ball myself at Les Georgettes’ booth at JCK Las Vegas last year, mixing and matching its cuff bracelets with an assortment of different leather inserts, each combination a punchy, colorful style that’s fun to wear and even more fun to change up.
I am not the only one enjoying the brand’s budget-friendly, wholly giftable styles: A number of retailers I’ve connected with over the last year have seen success with the line.
“Customers love the versatility of the design because you have so many options,” says Maria Aguirre, owner of the Austin, Texas–based Benold’s Jewelers. “The styles appeal to all age demographics and are a fun way to accessorize any outfit, and the price point is easy and comfortable. We just had a Galentine’s launch party for the rings and pendants, and the starting price point was $39!”
Having established a female customer base, Les Georgettes has announced its latest venture—a line for men. Simply named Les Georgettes for Men, the new collection plays up the same interchangeable functions in decidedly more masculine styles (which will appeal to both sexes, as the sleek, refined styles are certainly universal).
Men’s bandeau cuff bracelet with ruthenium finish and leather insert
Men’s Asymétrie ring with ruthenium finish
“Season by season, Les Georgettes by Altesse has become a significant lifestyle brand, offering a unique concept that appeals to a wide-reaching audience,” says Frederic Brunel Acquaviva, global vice president. “We have considered the extensive growth of the men’s jewelry market worldwide, and although extremely competitive, we are seeing huge growth opportunity in our menswear products. The new collection has provided us with yet another opportunity to continue our aggressive strategy of successfully positioning Les Georgettes as a leading global lifestyle business.”
Men’s double cuff bracelet with silver finish and leather insert
A collection of five cuff bracelets, available in four different finishes and with five interchangeable leather band choices, offers varying design options, ranging from a ladder-like cutout style to a sleek metal band with just a hint of leather coming through on each side. For the rings, choose from another assortment of five styles, with three different fluid-perspex bands available to change up the look. With rings priced from $39 and bracelets from $79 retail, you can’t go wrong.
Men’s double ring with ruthenium finish
“The collection is very streamlined and focused in terms of the product offering and its unique style,” continued Acquaviva. “We have ensured the range is fashion-forward while remaining subtle and wearable, and believe the range appeals to a vast audience of men who take pride and confidence in their individual style. We want men to purchase the product independently, but also see a huge growth opportunity within the gifting market. Initially launching with an 11-piece collection, we expect to grow this product offering considerably over the next few years. The line can also be unisex with the end result as a reasonable product for everybody.”
The collection is available now. For more information, visit lesgeorgettes.com.
Top: Men’s Rythme cuff bracelet with silver finish; all prices on request
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