LAGOS recently announced that it was collaborating with Kimberly Pesch of eat.sleep.wear to promote the brand’s new 18k gold Covet collection of fashion-forward jewelry with precious stones.

“We felt that Kimberly exuded the LAGOS woman’s key attributes of intelligence, integrity, strength, and effortless style,” explains Isabelle Scarchilli, marketing director. “We have been following her profile for some time and have admired her individual and relatable styling techniques. This is someone we felt the LAGOS woman could resonate with.”

The LAGOS team maintains that Pesch will choose the pieces she’ll wear and promote them on her blog and across her social media platforms, and that the marketing effort is a “a creative way to tap new followers,” adds Scarchilli. “We know that the LAGOS audience is keen on visualizing fresh ways to style our jewelry, so we are enthusiastic about utilizing Kimberly’s expertise in this area.”

JCK