Kay Jewelers is showcasing its brand on Snapchat this holiday season, using augmented reality technology to offer users a jewelry-themed game and the ability to virtually try on jewelry pieces.
The retailer has debuted a so-called “world lens” on the social network that uses Snapchat’s face-altering filters to let users explore jewelry items from all sides (basically in virtual 3-D).
Users direct the camera lens toward themselves, then tap to virtually try on three different sets of layered necklaces, all available in rose, yellow, or white gold.
Kay has also created an Atari-style game for jewelry lovers to play on the platform, where users catch and stack rings and bracelets that are falling quickly.
Kim Kanary, vice president of public relations and social media for Kay Jewelers, said in a statement, “We know that consumers like to browse and research jewelry selections digitally, but still value the opportunity to experience the physical try-on in store. With this custom lens, we’re able to combine those behaviors in a fun and interactive experience that we believe users will really enjoy.”
(Top: Illustration of a Kay Jewelers necklace on the Snapchat logo courtesy of Kay Jewelers)
