London-based fine jewelry designer Karina Choudhrie is encouraging—and dispensing—one (metaphorical) supplement in particular: Vitamin Pink, the title of a collection she presented in Las Vegas (also the scene of her official U.S. debut).
Now she has expanded the collection to include a limited-edition capsule of jewels produced in collaboration with the Cruzeiro mine in Brazil, which is known for producing exceptional tourmaline in every hue.
Introduced to Choudhrie through a mutual connection in the industry, Cruzeiro reps visited the designer in her atelier, an elegant space awash in shades of dusty rose, to show her a selection of irresistibly vivid pink tourmaline.
“I fell in love with the Cruzeiro tourmalines as soon as I saw them,” Choudhrie tells JCK. “They are incredibly rich and vibrant, and I knew that I could transform them into something fresh and beautiful.”
Choudhrie was keen to partner with the Cruzeiro mine on a collection not only for its extraordinary gems but also, she says, because of its commitment to sustainability. According to a press release announcing the collaboration, the mine aims to follow rigorous environmental, social, and governance practices, including prioritizing its employees’ health and safety, using renewable resources, donating land to the Cruzeiro Village, and implementing reforestation and landscaping,
The result of that meeting in London is a 10-piece capsule that highlights the mine’s superb pink and green tourmaline within sleek modern silhouettes. The original Vitamin Pink collection, curiously, does not have much pink in it at all but instead features inlaid stones and mother-of-pearl among diamonds. In the Cruzeiro capsule, the tourmaline plays to Choudhrie’s background as a bespoke designer in the high jewelry sector and alights on her core silhouettes in a blaze of vibrant color.
Prices range from $2,500 to $15,000.
Heart shapes bring a touch of romance amid clean, crisp “stripes” of lapis, malachite, and turquoise. Earrings are mismatched intentionally for a bit of cool-girl esprit.
But the things that stand out most are the pops of pink.
“I have always identified with the color pink,” says Choudhrie. “For me, it’s a color that symbolizes female energy and power. I seek out the color pink in gemstones because they come in so many shades—pale pink to rich magenta, the spectrum is unbelievable.”
The designer says she also views pink as a neutral, a color that goes with everything or can anchor any palette in a jewelry design concept. “For us it’s important to celebrate natural colored gemstones and wear them daily,” adds Choudhrie. “These are vitamins we need every day.”
The capsule is the first in a series of ongoing collaborations with the Cruzeiro mine. Could that mean even more pink “vitamins” are coming our way? Can’t wait to pill out on that!
Top: Heart ring in 18k gold with pink tourmaline, diamonds, and malachite, $3, 220
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