Designers / Industry

Joe Purnell Joins Brilliant Elements

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Brilliant Elements USA, a New York City–based diamond and diamond jewelry company, has hired Joe Purnell (pictured) as national sales director.

Purnell has a wide range of experience in jewelry retail and wholesale. He previously headed Purnell & Co., owning and operating several jewelry stores in Arizona, Utah, and California.

He has also worked with several leading jewelry manufacturers, including LID, JMC, Gabriel, and SDC Creations.

In a statement, Purnell said he is looking “to fill various sales territories across the country.”

(Photo courtesy of Brilliant Elements)

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By: Rob Bates

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