Happy New Year, everyone! As we embark on this third day of 2020, I wonder how many of you are keeping up with your New Year’s resolutions? It’s a running joke that we don’t often stick to our resolutions year after year, but, in the interest of being hopeful and to begin a new year with good intentions, they’re still worth making. Some years, we do better than others, making it halfway through the year or even further. Some years are just disastrous (like that time I vowed to give up sweets only to indulge in dessert that very same evening—what? I forgot!).
I’ve been reading a lot about how people aren’t doing resolutions this year, and that I can understand—I didn’t really make any myself. But for those who do, we owe them support and encouragement, and, believe it or not, jewelers retailers can offer that in their own way. So for all those customers coming in with these very common New Year’s resolutions, these are the jewels for them.
To Exercise More
Whether the goal is to lose weight or to stay in shape, the resolution to get healthy is probably the most common one—and the one that’s most quickly abandoned. For some that means plenty of weight fluctuation and the desire to seek gratification elsewhere. Enter jewelry and, more precisely, jewelry that always fits. Earrings are tops in that regard, followed closely by necklaces and bracelets. Rings can be tricky here—and aren’t recommended for those pumping iron at the gym, anyway.
To Spend Less Money
This resolution doesn’t necessarily bode well for luxury items like jewelry—but you can still help your customers to shop smarter. Stock versatile items with interchangeable pieces, adjustable necklaces, and the like that customers can style in various ways. Also step up your basics such as solid gold hoops and diamond studs for long-lasting wear shoppers can feel good about spending their dough on.
To Live More Sustainably
This is an exciting one, and, happily, a resolution the jewelry industry can help to keep. For those who wish to live a more sustainable lifestyle, that often means creating less waste, spending more wisely, and doing so with brands and companies that offer earth-friendly goods and responsible practices. Keep your cases stocked with designers that fit this description, and you’ll not only have the answer to that request, you’ll have some great-looking jewelry on offer, too.
To Practice More Self-Care
Self-care has many facets, from checking in with your mental and physical health to spending time doing what makes you happiest, but a small part of that definitely involves a little bit of good old “treat yo’self” every once in a while. For those self-purchases, stock up on easy-to-wear styles like pendants and charms, stud earrings, and stacking rings. Things that can be easily worn with a collection of other jewels are just the thing for a little midwinter pick-me-up.
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