Jewelry Industry Continues to Rally Around L.A. Relief Efforts

By Karen Dybis | January 17, 2025

As Los Angeles makes progress in containing the massive wildfires that have destroyed more than 40,000 acres and 12,000 homes, jewelers worldwide continue to support industry members, friends, first responders, and residents through fundraising efforts and donations.

The fires have also had an impact on the jewelry industry’s event schedule. LVMH Watch Week, which was scheduled to be held for the first time in Los Angeles, has been relocated and split it into two events: Jan. 21-22 in New York City and Jan. 30-31 in Paris. LVMH brands including TAG Heuer and Zenith are slated to participate.

JCK has been keeping track of wildfire relief fundraisers by jewelry brands. Below are some of the ways jewelry businesses are helping people affected by the fires. (We will add to this list as updates come in.)

On Feb. 1, London-based William Wood Watches is holding an online auction of a custom-made Fire Exit watch (pictured above), specially finished in red and white to represent the colors of a U.S. fire exit sign. All proceeds will go to the Los Angeles Fire Department (LAFD) Foundation.

“As a watchmaker that represents firefighters, and was created in honor of my late grandfather who was a firefighter for 25 years, we have a duty to give back to our brothers and sisters in Los Angeles who are suffering from these devastating fires,” William Wood founder Jonny Garrett said in a statement. “We hope to raise a commendable sum for those in need with our beautiful one-of-a-kind watch made from upcycled firefighter equipment.”

Jacquie Aiche Phoenix — *Sales of Jacquie Aiche’s Pavé Phoenix Rising Shaker necklace ($5,200) will support World Central Kitchen.*

L.A. lifestyle brand Jacquie Aiche is donating 100% of its proceeds from two different items to relief organizations. Sales of the Pavé Phoenix Rising Shaker necklace will go to World Central Kitchen, which provides meals to first responders and their families, and the Tribe Together tote will benefit the California Fire Foundation.

Headquartered in New York, Rembrandt Charms is highlighting three California-themed charms—California map, Los Angeles disc, and California palm tree—and donating all proceeds from their sales in January to the relief funds established by Jewelers of America and the RJO (Retail Jewelers Organization).

“We are deeply moved by the challenges faced by individuals and families affected by the Los Angeles fires,” Eric Lux, president of Rembrandt Charms, said in a statement. “As a company that celebrates life’s memories, we feel compelled to contribute to the recovery efforts, offering hope and support during this difficult time.”

Adam Neeley ring — *This California Dream’n Tourmaline & Garnet Ring ($19,800) is one of the pieces in Adam Neeley’s new California Relief Collection.*

Jewelry designer Adam Neeley has created a special capsule collection of six made-in-California jewels and will give all proceeds from them to Direct Relief, an organization that helps those impacted by the Los Angeles wildfires.

Neeley—who is based in Laguna Beach, Calif.—said the collection pays tribute to the precious beauty of California. The tourmaline and garnet earrings and rings showcase gemstones sourced in the state, and the pieces from his L’aqua line, inspired by a water droplet, symbolize regeneration and love.

“Our hearts are breaking for our beloved Southern California and all the pain and devastation that has affected so many,” Neeley said in a statement. “It is my hope that by sharing our California Relief Collection, we can help our family, friends, and neighbors whose lives have been impacted by the fires in Los Angeles.”

Fundraising initiatives by other jewelry companies include:

• The Clear Cut is giving 100% of profits from its newly created L.A. pendant to the Los Angeles Fire Department Foundation.
• Eriness Jewelry—whose founder, Erin Sachse, lost her Pacific Palisades home in the wildfires—will donate 20% of all its January sales to CORE, Community Organized Relief Effort.
• Grace Lee Designs is donating all proceeds from its bangle collection to the Los Angeles Fire Department Foundation. The brand also is gifting its Resin ring and Resin Pod necklace to anyone who lost their home in the wildfires.
• Ian Charms said 100% of the proceeds from its last-chance sale will go to Los Angeles fire aid.
• Jade Ruzzo is giving all proceeds from this week’s sales of her small cymbal pendants to the LAFD Foundation.
• Mia Moross Fine Jewelry is donating 100% of proceeds from the Gisèle Band to a wildfire relief fund.
• Ray Griffiths has earmarked 20% of all online sales for World Central Kitchen.
• Renna is donating 30% of its proceeds to the LAFD Foundation. Founder Renna Brown-Taher’s childhood home was destroyed in the Palisades fire.
• Retrouvaí is auctioning a Magna bracelet with round white diamonds (valued at $11,500) to raise money for the Los Angeles Fire Department Foundation.
• Roen will donate 5% of the proceeds from sales of its Laguna collection over the next three months to the Wildfire Relief Fund and Pasadena Humane.
• Three Stories Jewelry has said sales of its Love Explosion pendant through January will support the LAFD wildfire emergency fund.
• Tiny Gods, a jewelry store in Charlotte, N.C., is donating 30% of sales online of pieces from its Los Angeles–based brands to Baby2Baby.
• Ylang23 is making a donation from sales of select pieces by L.A. designers to the Los Angeles Fire Department.