As the coronavirus pandemic upends everyone’s lives, a group of jewelers and jewelry public relations firms have banded together to support the nonprofit No Kid Hungry, which is currently working to ensure that kids quarantined inside homes aren’t going hungry.
Led by New York City–based jewelry public relations firms IHPR and Danielle Gadi PR—who together represent some of the top fine fashion jewelry brands in the United States—the effort to raise money for nonprofit No Kid Hungry (@nokidhungry) includes close to 100 jewelry brands, each of which has pledged a percentage of sales to the vital organization. Percentages of donations vary from 10% to 30%.
“Once we heard the news that school systems were shutting down, we immediately started thinking about ways we could use our roles as connectors between brands to do anything at all to help,” said Jen Lowitz, founder of IHPR, and Danielle Gadi, owner of Danielle Gadi PR, in a joint statement.
“We quickly created some artwork and reached out to our clients to participate in supporting No Kid Hungry through a donation of sales and using #LINKED…. We started outreach late on Saturday and by Tuesday morning, dozens of jewelry brands were on board and eager to get involved.” They added, “We both live in cities where enormous numbers of kids and families are going to be seriously affected by school closures and as a parent and neighbor, it wasn’t an option to not try and mobilize the community. While we’re just at the beginning of this wild unknown, we can’t move fast enough to help families in need.”
The list of brands participating so far reads like a who’s who in modern fine fashion jewelry design: Alison Lou, Ana Khouri, Andrea Groussman for Power Peace Jewels, Ariel Gordon, Brent Neale, Deborah Pagani, Devon Woodhill, Dilara Saatci, Dru, EF Collection, Emily Wheeler, For Future Reference, Garland Collection, Jacquie Aiche, Jamie Wolf, Jemma Wynne, Jenna Blake, Jill Heller, Marlo Laz, Maya Brenner, Muse, Melissa Kaye, Nak Armstrong, Nancy Newberg, Rachel Katz Jewelry, Renna Jewels, Retrouvaí, Sara Weinstock, Sarah Hendler, Sorellina, Walters Faith, Zoë Chicco, Adina Reyter, Ali Grace Jewelry, Andrea Fohrman, Angara, Anita Ko, ARK Fine Jewelry, Arman Sarkisyan, Ashley Zhang, Bondeye Jewelry, Borgioni, Buddha Mama, Circa 1700, Colette, Dana Bronfman, Eden Presley, Ella Mar, Futura, Grace Lee Designs, Harwell Godfrey, House of Lif, Irene Neuwirth, Jane Taylor, Jenna Blake, Jewels by Moksh, Jill Heller, Jorge Adeler, KatKim, Kavant & Sharart, Latest Revival, Laura Lobdell, kWIT Jewelry, Pamela Love, Leigh Maxwell, Margery Hirschey, Melinda Maria, Michelle Fantaci, Millie & Noah, Nouvel Heritage, Pamela Huizenga, Santo by Zani, Selin Kent, Space by Leslie Beard, Stacked x Reservoir, Swati Dhanak, Via Saviene, and Victor Velyan.
Participating brands have been asked to share that they’re donating a percentage of sales to @nokidhungry—and post the above flyer—on their social channels.
“Many of us see our jewelry as armor, protecting us from harm’s way,” the letter continued. “And it would be fantastic to see the positive change we can bring by putting that power into action and helping others.”
If you’d like to add your business to the jewelry-centric action to support No Kid Hungry, contact Danielle Gadi at dg@daniellegadipr.com and Brielle Forman at brielle@ihpr.us.
Top: Zoë Chicco pearl earrings (photo courtesy of Zoë Chicco)
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