Jewelers for Children Facets Awards to Honor Beth Gerstein and Alexander Lacik

By Karen Dybis | February 25, 2025

Beth Gerstein (pictured) and Alexander Lacik, the CEOs of two prominent jewelry retailers, will receive awards at the 2025 Jewelers for Children (JFC) Facets celebration in Las Vegas.

Pandora’s Lacik and Brilliant Earth’s Gerstein will be honored at the annual Facets gala, taking place June 8 from 6 to 9 p.m. in the Venetian Resort, during the JCK show. JFC said it also will announce the results of the past year’s fundraising efforts and the distributions it will make to nonprofit groups at the event.

“Brilliant Earth and Pandora are two companies that have a long history of supporting JFC and the children we work to help every day,” the organization’s executive director, Sara Murphy, said in a statement. “To honor them both is nothing short of phenomenal.

“We feel very lucky to continue our relationship with them at Facets 2025,” Murphy added. “With these two powerhouses at Facets, we hope to be able to increase our giving to our nonprofit partners in 2025.”

Gerstein cofounded Brilliant Earth, originally an e-tailer, in 2005 based on a passion for social enterprise and a vision for inspiring change in the jewelry industry. She is one of the few women entrepreneurs to take a company public—Brilliant Earth listed on Nasdaq, under the symbol BRLT, in 2021. The company now has retail showrooms in 40 locations.

Over the past two decades, the JFC statement said, Gerstein has built an innovative, mission-driven brand with over 750 employees that generates approximately $450 million in annual revenue. In 2021, she and cofounder Eric Grossberg established the Brilliant Earth Foundation, which has contributed over $2 million to programs advancing responsible sourcing, social impact, and climate action. Gerstein also has served on the board of directors of Diamonds Do Good.

Lacik joined Pandora in 2019 and has 30 years of experience in international business management and marketing. He has been responsible for a remarkable turnaround at Pandora, JFC said: During his tenure, the company has increased its revenue by 45%.

Pandora, a long-term partner of UNICEF, sources 100% recycled silver and gold for all its jewelry and uses only lab-grown diamonds and other created stones. Under Lacik, the chain has cut its carbon dioxide emissions by 17%.

JFC’s Facets gala will feature cocktails, dinner, and a brief program where the honorees are recognized and JFC grant recipients share their stories.

Since its founding in 1999, Jewelers for Children has raised more than $64 million to improve the lives of children facing significant challenges, from critical illnesses to adversity in various forms.

(Photos courtesy of Jewelers for Children)