He replaces Aldo Magada
Jean-Claude Biver is taking over as interim CEO of watch brand Zenith, replacing Aldo Magada.
Biver (pictured) is the head of LVMH’s watch division. LVMH owns Zenith.
“I want to be more involved and to create greater synergies between the group’s three brands,” Biver said in a statement, referring to Zenith, TAG Heuer, and Hublot. “I’ll be working with the teams to give this brand the luster it deserves.”
Biver said Magada’s departure was by “mutual agreement.” Magada has headed the brand since 2014.
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