J.C. Penney has appointed Katie Mullen (pictured), previously the store’s chief digital officer, as chief customer officer.

Mullen will continue to oversee J.C. Penney’s e-commerce strategy and omnichannel development. She joined the department store in January 2022, after serving as chief digital officer for the Neiman Marcus Group.

“I’m looking forward to continuing to improve how J.C. Penney reaches and serves America’s diverse working families,” Mullen said in a statement. “We’ve sought to better meet their style, product, and shopping preferences while also making our stores more reflective of the communities around us.”

In the same statement, Marc Rosen, J.C. Penney’s CEO since fall 2021, said that a core part of the retailer’s “shift back to the basics has been a relentless focus on our customer’s needs.” In her new role, Mullen will “link our digital technology, customer insights, and personalization capabilities,” he said.

Rosen said J.C. Penney has recently seen “encouraging signs” for its business, including an increase in customer frequency for the first time in five years.

Mullen has a bachelor’s degree from Princeton University and an MBA from the University of Pennsylvania.

(Photo courtesy of J.C. Penney)

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