Registration is now open for the 2020 edition of JCK Virtual, a new online trade event for the global watch and jewelry industries from JCK Events. Attendance is free to qualified jewelry buyers and professionals for this weeklong event, which is designed for guests to experience the best of what the JCK Las Vegas and Luxury shows have to offer, virtually.

JCK Virtual opens on Aug. 10 to an invitation-only audience of Luxury qualified jewelers as the Luxury Experience. The show opens to all registered attendees as JCK Virtual on Aug. 11 and closes on Aug. 14. Virtual showgoers will have the opportunity to network, make and host appointments, glean expert insights, and discover new products all through a digital platform. While the platform is open 24/7 during the show’s running dates, there will be daily programs hosted from 10 a.m. to 6 p.m. ET.

JCK Virtual 2020 replicates some of the best features of JCK Las Vegas, with a robust JCK Talks education program featuring multiple keynotes and four days of expert-led sessions, attended safely from the comfort of your home. Jewelry professionals across the globe will have the opportunity to network with one another through chat and video and will receive customized recommendations as they would have on-site at the show. Registered attendees and exhibitors will be able to make appointments around their own schedules at work and at home, attending to learn, browse, meet, and source merchandise from JCK’s digital neighborhoods.

Each exhibitor of JCK Virtual 2020 will host its own showroom on the platform, showcasing its products and services and holding in-platform video appointments. While the platform does not offer buyers the option to purchase products directly, it does connect buyers with new and existing vendors and a robust directory that can be filtered by company name, product category, or show neighborhood.

“JCK Virtual is the unmissable virtual jewelry and watch event of the year to reconnect with peers and accelerate your business and networking,” said Sarin Bachmann, group vice president for Reed Jewelry Group, in a press release. “This is a year of transition, and when we couldn’t hold our Las Vegas shows, JCK Events was focused on providing a platform that gave our international jewelry community a unified week to meet safely and reconnect, reset, and network. While it can’t replace in-person connections, JCK Virtual’s immersive technology has benefits of being ‘open’ 24 hours a day to browse jewelry and retail products and services, offering real-time lead generation to our exhibitors, and the convenience of being viewed on a laptop or phone at home or the office.”

Each attendee and exhibitor will be given their own personal dashboards to keep appointments, schedule meetings, and host in-platform video conferences as well as utilize chat features.

For the JCK Virtual 2020 program schedule, visit virtual.jckonline.com, and register for the event here.

Brittany Siminitz

JCK Contributing Editor