As JCK closes out its 150th year, it is gearing up to provide the jewelry industry with even more online and social media content.
Beginning in 2020, the trade’s most respected and oldest publication will focus on using digital platforms to inform the industry about the latest news and trends and provide jewelers with tips on how to better run their businesses.
Through increased use of podcasts, webinars, blogs, and social media, JCK plans to strengthen its position as the industry’s information source of record.
This year, JCK introduced its first podcast, “The Jewelry District,” to widespread acclaim, as well as its first webinars. It plans to beef up its online offerings, both on social media as well as on its website and popular e-newsletter.
In line with larger trends in magazine publishing, JCK will alter its current print schedule to four times a year, from the current seven. Starting in 2020, JCK will publish a spring issue, a preshow issue in May, an at-show issue in June, and a fall/holiday preview.
JCK magazine will use the new schedule to showcase state-of-the-art photography to spotlight product and publish in-depth articles about the topics on jewelers’ minds.
“We are excited about this new chapter in our 150-year-long history,” said Mark Smelzer, publisher of JCK magazine and JCKonline, in a statement. “This publication, along with the jewelry industry as a whole, has endured many changes throughout the decades. I’m energized about our new chapter, as we evolve our brand to better serve the industry.
“We remain the industry authority for the United States jewelry industry, and we look forward to keeping our industry among the best-informed in the country.”
JCK magazine and JCKonline are owned by Reed Exhibitions, organizers of JCK Las Vegas, America’s largest jewelry trade show, as well as Luxury by JCK, JCK Tucson, and Jewelers International Showcase. Since 2017, its editorial, marketing, and digital strategy have been managed by content partner Headline Studio at Advance Local.
The official JCK statement can be seen here.
(Photo by: Joel Stans)
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