Happy Easter to all who celebrate! This week you can follow a “bunny trail” of lively virtual events. But many of the talks and webinars are as far from cute and cuddly as it gets—and that’s the point. Check out the lineup below to access vital info about Russian diamonds and the effects of climate change. Plus, a new six-part brand development how-to series (as explained by two of our favorite marketing pros) and more. See you on the chats!
ATTEND
Plumb Club “What Do Russian Sanctions Mean to Your Business?” webinar: April 20, 1 p.m. ET (online)
Surely you’ve been pondering the topic of this webinar a lot lately. Organized by the Plumb Club, the event offers the chance to get the answers from two trusted experts with line of sight into the issues and advice available: Tiffany Stevens, CEO and general counsel, and Sara Yood, deputy general counsel, both of of the Jewelers Vigilance Committee. Register here.
Initiatives in Art and Culture “Climate and the Precious Metals Industry” webinar: April 20, 12:15 p.m. ET (online)
Developed in collaboration with Mark Hanna, chief marketing officer of Richline Group, this virtual event will help audience members define and measure their businesses’ carbon emissions footprint. The talk will address Scope 1 emissions (from company-owned and -controlled resources); Scope 2 emissions (indirect and resulting from the generation of purchased energy); and Scope 3 emissions (all indirect emissions linked to the company’s operations but resulting from assets not owned or controlled by the reporting organization). Science-based methods to help you make improvements will also be highlighted. Register here.
“Success With Jewelry” webinar series (part 1): April 21, 11 a.m. PT (online)
When two young, intrepid jewelry marketers put their heads together, the results are usually pretty great. This time, it’s a six-part webinar series that will walk designers through everything they need to know when it comes to brand marketing and development. Produced and hosted by Liz Kantner and Laryssa Wirstiuk, the series kicks off with a session titled “Brand Story + Differentiation,” and subsequent topics will address e-comm optimization, customer experience, social media marketing, and more. The goal is to set attendees up for success just in time for Q4 and the lucrative holiday sales season. Enroll here (fee: $350 for six sessions).
World Diamond Museum “Powerful Women, Important Diamonds” webinar: April 21, 11 a.m. ET (online)
Celebrated author, editor, and lecturer historian Ruth Peltason will discuss women of historical significance and their legendary diamonds (hello, Liz Taylor), a summary of the section she penned in the 2020 book Diamonds Across Time. Register here.
GCAL webinar: April 21; 9 a.m., 10 a.m., 11 a.m., or 12 p.m. ET (online)
If you’re looking for a strategy to increase sales of your “exceptional cut”-grade diamonds, “Beyond Triple EX—Discover the New Standard of Excellence,” a webinar from Gem Certification & Assurance Lab (GCAL), is for you. As JCK recently reported, the lab has introduced the 8X Ultimate Cut grade, which is meant to salute “precision diamond cutting.” In the 30-minute webinar, you’ll find out more about the 8X premium cut, its unique value proposition, and how to sell diamonds with the classification to consumers. The event is being offered at four different time slots so that you can “attend” at a time that works best for you. Register here.
Top: Plissé ring in 18k white gold with 2.6 cts. t.w. diamonds, $7,714; FerrariFirenze
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