James Avery Jewelry, the Kerrville, Texas–based retailer, is partnering with Dillard’s to sell its jewelry in their stores. 

A collection of the company’s designs will be available at 42 Dillard’s locations and online at Dillards.com. 

“As we begin our 60th year, we are very pleased to be entering into this relationship with Dillard’s, a company that shares our values of integrity, ingenuity, and a commitment to genuine, caring customer service,” said Chris Avery, president and CEO of James Avery, in a statement.

“We could not be more excited to bring James Avery to our customers,” added Dillard’s vice president of merchandising, William Dillard III. “I’ve admired the brand for years. As I’ve gotten to know them over the past months, my respect for who they are and the integrity of what they do has only deepened. We are confident they will be a great fit in our stores and our customers will love their products as much as we do.”

JCK