Jacquie Aiche will host a digital treasure hunt next week that will leave one lucky winner with the brand’s coveted Lizzie diamond bracelet, which retails for $8,250.
With the holidays in full swing (and a collective anxiety just as active), the immersive event seeks to spread joy to Jacquie Aiche fans as well as those just getting familiar with the brand.
Every day from Monday, Nov. 11, through Friday, Nov. 15, subscribers to the Jacquie Aiche newsletter will receive an email with a single clue, directing them to a piece of jewelry on the Jacquie Aiche website. Hidden within the jewel’s details on the site will be link, and clicking it will open a new window with a hint.
By the fifth day, the first user to put together all five hints to discover the secret word—and click on that word on the website—wins. The winner will come away with a 14k gold Lizzie tennis bracelet, featuring 2.3 cts. t.w. diamonds, as well as bragging rights for being a jewelry supersleuth.
“We’ve always been playful. The treasure hunt is something special we wanted to put together for our tribe,” says the founder of the L.A.–based brand, Jacquie Aiche herself. “Now felt like the perfect time to give everyone a little preholiday buzz. There’s nothing like the energy that comes from possibility, and winning a diamond Lizzie bracelet is the type of prize that would light anyone up.”
Clues go out via email daily at noon Eastern time (9 a.m. Pacific time). To receive the treasure hunt clues, sign up for the JA newsletter at jacquieaiche.com.
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