Jacquie Aiche Shows Us How to Layer in Latest Campaign

By Brittany Siminitz | October 13, 2023

Jacquie Aiche has tapped Australian model Shanina Shaik for a new campaign that shows off the Los Angeles brand’s free-spirited, ethereal jewels.

Jacquie Aiche Shanina Shaik necklaces — *Shanina Shaik layers gemstone necklaces and diamond bracelets by Jacquie Aiche*

Jacqiue Aiche tourmaline trillion necklace — *Large inlay Vortex necklace in 14k yellow gold with Japanese lab-created opal, trillion green tourmaline, and diamonds, $20,500*

Dubbed Endless Desire, the campaign demonstrates Jacquie Aiche’s effortless cool as jewels are piled on, layered, and mixed and matched. A shot of Shaik wearing four statement-making emerald necklaces—and a stack of diamond bracelets—with a white t-shirt lends a casual cool vibe; another more dramatic image sees Shaik draped in black lace, wearing an array of gold jewels including Aiche’s eye-catching Thunderbird pendants.

Jacquie Aiche Thunderbird necklace — *Thunderbird necklace in 14k yellow gold with emerald and diamonds, $9,625*

Shanina Shaik Jacquie Aiche Thunderbirds

Jacquie Aiche Sophia bolo necklace — *Sophia bolo necklace in 14k yellow gold with diamonds, $45,000*

The Sophia Diamonds collection plays heavily throughout the campaign (particularly in the featured image at top), a spin on the glamorous diamond that bears the Jacquie Aiche signature—casual, wearable, cool.

Jacquie Aiche snake rolo necklace — *Snake rolo chain necklace in 14k yellow gold with diamond, $30,000*

“What I love most about our new Endless Desire collection is how effortlessly each piece inspires empowerment, love and sensuality,” Aiche tells JCK. “When you wrap up in a layer like our gemstone teardrop crystal necklace, I believe it can completely shift your energy. Our pave heart ring and small snake rolo necklace also have quickly become favorites…They’re captivating and uniquely beautiful—the type of jewelry that makes you feel like you’re actively manifesting what calls to your heart.”

Jacquie Aiche aquamarine crystal necklace — *Double Pointed necklace in 14k yellow gold with clear quartz crystal, aquamarine, and diamonds, $7,750*

Jacquie Aiche healing crystal jewelry — *Shanina Shaik wears Jacquie Aiche’s Healing Crystal jewelry, among other pieces from the designer’s layerable line*

“Shanina is an angel to work with—when we did our first campaign together in 2017, I just knew it wouldn’t be our last,” said Jacquie Aiche, in a statement on the campaign. “I love the energy she brings to set. She has such a uniquely beautiful light that she shares with the world. Collaborating with her on our Endless Desire campaign was nothing short of magical. Shanina has an energy that is undeniably luminescent, paired with a soul that is so grounded to the Earth. The beauty she brought to the jewels shone from the inside out.”

Jacquie Aiche Riri turquoise necklace — *Riri necklace in 14k yellow gold with turquoise, $26,250*

Jacquie Aiche diamond toe anklet — *Graduated Sophia toe anklet in 14k yellow gold with diamonds, $15,750*

Shanina Shaik in Jacquie Aiche — *Shanina Shaik wears jewels from Jacquie Aiche, including diamond anklets*

Top: Australian model Shanina Shaik wears jewelry by Jacquie Aiche for the designer’s latest campaign, Endless Desire (images courtesy Jacquie Aiche)

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