This onetime DJ-turned-designer started offering her signature looks for sale to consumers
It was in 2003 when disc jockey Jules Kim of Bijules started designing jewelry to complement her look for the nightlife scene in New York City. Her first piece came to life in 2004 in silver and spoke directly to “to the lack of forward thinking fine jewelry,” she explains. Her bar ring “became a calling card in New York nightlife,” she continues. “Once this trend became commercially viable I understood the power of risk taking in the market and developed several concepts such as the nail ring and knuckle ring to follow.” Now her minimal aesthetic of linear looks often executed in yellow gold with diamond or white pearl accents is available to a wide audience in the market for substantial, steamlined styles. Kim enlisted bench support in the city once she couldn’t keep up with demand, and now the jewelry is made here and in Italy.
Jewelry designer Jules Kim
Starting retail price: $280 in silver and $1,250 in 18k gold
Accounts: Her own flagship store Bijules and at H. Lorenzo in Los Angeles, as well as Joyce in Hong Kong, Excelsior in Milan, and Browns Focus in London
Trade fairs: JCK LUXURY 2016
Retailer buy-in: $2,500 for sterling silver, and Kim asks that retailers buy a minimum of six pieces of her 18k gold styles
Contact: Jules Kim, NYC; 347-262-0921; bijulesnyc.com
Baby knuckle ring in 18k gold with 0.41 ct. t.w. diamonds and a freshwater pearl, $3,687
Chocker necklace in 18k gold with 0.4 ct. t.w. diamonds and freshwater pearls, $10,530
Future Edge cuff in 18k gold, $12,226
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