Luciana Paix’s colored-stone-rich collection of finished jewelry is the result of growing up in a family that was among the first to find gemstones in the Minas Gerais state in Brazil. The designer behind Paixão Joias pulls her gems from her family’s loose stone division and sets them into modern 18k gold pieces—think ear climbers and jackets and oversize cocktail rings—with contemporary cuts of quartz, rubies, emeralds, and more. And while the gemstones are the stars of Paix’s designs, evident themes include Art Deco styling, myriad joyous color combinations, and wide earring backs featuring different designs such as hearts, Stars of David, rococo motifs, and others that are ideal for those with damaged lobes. (The earring backs can be purchased separately.) Paix does not speak English but the IBGM trade group can assist with correspondence.
Jewelry designer Luciana Paix of Paixão Joias
Starting retail price: About $1,200 in 18k gold
Accounts: 100 in Brazil, four more in Chile and Colombia
Trade fairs: Feninjer in Brazil in August and February
Retailer buy-in: None to date
Contact: Luciana Paix, Lagoa Santa, Brazil, luciana@paixaojoias.com.br and/or clarissa@ibgm.com.br
Wide heart earring backs from Paixão Joias are more comfortable for wearers with damaged lobes.
Wide Star of David earring back from Paixão Joias
Allegra pendant necklace in 18k gold with smoky quartz and black sapphires, $2,991
Deco ring in 18k gold with rubellite tourmalines and colorless diamond accents, $4,190
Deco earrings in 18k gold with rubies and black diamonds, $5,000
The Style 360 blog is your editorial source for the newest jewelry, trends, market analysis, trade show insights, designer profiles, and more.
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