Forevermark has parted company with six employees at its U.S. division, the diamond brand confirmed to JCK.
The departing workers include two employees that had long been the face of the De Beers–owned brand: vice president of sales Kevin Lane and vice president of partner development and training Jeffrey Skaret.
Both had been with Forevermark since 2011.
Also let go were three partner development representatives and an internal merchandising manager.
A Forevermark source tells JCK that the brand is not downsizing, but is making changes as part of a reallocation of resources “as business needs evolve.”
The brand has just celebrated its 10-year anniversary.
In April, Forevermark appointed a new chief executive officer, Nancy Liu, replacing longtime head Stephen Lussier. Liu had previously been the brand’s chief operating officer.
Recently, the brand opened its first retail store, in Walnut Creek, Calif., in conjunction with Padis Jewelry.
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