Forevermark has introduced a collection of elegant, pared-down diamond jewelry pieces for the holiday season—with each style designed to mix and match seamlessly with other pieces from the collection.
The Forevermark Tribute Collection includes eight distinctive styles of diamond stacking rings, three simple chain necklace styles featuring an in-line diamond (in various shaped bezels), and a pair of chain-drop earrings tipped with round- and oval-shape diamonds.
Diamond weights in the designs start at 0.1 ct., and metal choices are 18k white, yellow, and rose gold.
Styles from Forevermark’s Tribute Collection
“The idea for the collection came from our research on women, and from finding that both men and women felt that women needed to be celebrated,” says Colby Shergalis, VP of marketing for Forevermark U.S.
The different diamond shapes and cuts in the collection are meant to represent the “many unique characteristics of a woman,” according to a company release.
The brand has debuted a multipronged marketing campaign for the collection, to run through the 2017 holiday season. The push will include a television commercial, print ads, and digital and social content.
Directed by Hugo Stenson, the TV commercial (which will debut Nov. 6 during ABC’s Dancing With the Stars) was filmed on location in Toronto and features a slowed-down cover of the Fatboy Slim song “Praise You.”
The print campaign will run starting in November issues throughout Q4, in publications targeting affluent male and female consumers.
On the digital side, the campaign launched on October 11 and will run through Christmas; it includes paid search, paid social media, and mobile and premium websites such as Who What Wear, BBC, Bloomberg, The Atlantic, The Washington Post, YouTube, Goop, ESPN, and Pandora.
(All images courtesy of Forevermark)
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