I Went Down an Effy Jewelry Rabbit Hole Last Night

Because I wanted to see to see what the Effy e-comm team picked for holiday after seeing the lines at JCK Las Vegas 2018. I remembered lots of excellent price-point jewels starring baguette diamonds. Because I’m always on the hunt for pieces that look a lot more expensive than they actually are.

I have to assume the same is true for those shopping for holiday gifts or a self-purchase after receiving a bonus.

Here are a few examples of what turned up, including the aforementioned baguette styles, many of which draw inspiration from architecture, assembled with clusters of different diamond cuts in a terrace-like formation.

Effy diamond pendant — *Effy Classique pendant with 0.36 ct. t.w. diamonds in 14k white gold, $1,295*

Effy baguette cluster ring — *Effy Classique ring with 0.5 ct. t.w. diamonds in 14k white gold, $1,895*

Effy east west diamond ring — *Effy Classique ring with 0.35 ct. t.w. diamonds in 14k white gold, $1,365*

Effy Bubbles collection pendant — *Pendant with 0.2 ct. bezel-set diamond, $1,225*

Effy Bubbles rose gold ring — *Effy Pavé Classica ring with 0.35 ct. t.w. diamonds in 14k rose gold, $1,225*

Effy Bubbles stacking ring set — *Stacking ring trio with 0.5 ct. t.w. diamonds in 14k yellow, white, and rose gold, $1.956*

Then I stumbled on the Final Call section of the website, and it was all over—720 closeouts featuring not just diamonds but emeralds, tanzanite, sapphires, you name it—so I had to completely revise my holiday wish list. Not all hit that under-$2,000 sweet spot that I live for, but they’re relative bargains just the same.