Eight years ago, Meg Strachan was browsing through a selection of jewelry at a flea market in Paris when she picked up a pair of earrings and was struck by a thought: “Why doesn’t somebody make really beautiful quality jewelry with an archival feel?” Strachan, now the chief executive of the lab-grown jewelry brand Dorsey, tells JCK. “For the first time in my life, I was like, ‘You know what? I’m going to do it.’”

At the time, Strachan—a veteran of direct-to-consumer businesses, mostly in the fashion category—was chief marketing and e-commerce officer at the Los Angeles–based fashion label Anine Bing. “I had no background in jewelry,” she says. “I just loved it.”

At the end of 2019, Strachan founded Dorsey, which she named after her grandmother, a jewelry connoisseur whose eclectic tastes ranged from costume styles to strands of diamonds. At first, the brand’s focus was on reimagining classic pieces—think rivière necklaces and tennis bracelets—with lab-created gems, including lab sapphires, lab diamonds, and lab emeralds.

This year, however, Dorsey is building on that foundation with a new product category, “something called Capsules,” Strachan says, “which are going to be design-focused and a little bit more of-the-moment collections—sometimes trends, sometimes seasonality—that meet our customer where she’s at.

“We will have pieces for somebody who’s getting dressed for a Friday evening dinner, or if she’s at the beach,” she adds. “We’re really building out our product categories over the next 12 months. In 2025, we will launch more new SKUs than the last few years combined.”

The first limited edition Capsule collection drops this Friday (expect 10 to 15 drops annually, each featuring as few as 12 pieces, or perhaps many more). Just don’t look for the lines to include wedding rings, a category that Strachan admits she doesn’t have much interest in.

“Dorsey was very nontraditional,” Strachan says, referring to her grandmother. “She changed her rings all the time. Bridal’s just never been a personal focus for me. But also, the opportunity seemed more limited. As a founder, you tend to lean into where you see a vacancy in the market, and you tend to lean into the things that are most exciting to you. And for me, it was non-bridal from the beginning.”

While the Capsule collections will feature more trend-focused designs than Dorsey’s traditional range, they will remain “deeply rooted in our archival heritage roots,” Strachan says. “This allows us to step out a bit and to start to define a new category specifically in lab-grown—because what we’re going to be doing in lab-grown does not exist yet.”

Strachan says the Dorsey Capsule pieces, which will retail from $150 to $4,000, are explicitly designed to be “a part of the ecosystem of fashion.”

“Jewelry is its own industry, obviously, but it only works well in the context of what else is happening and what people are wearing and how they’re wearing it,” Strachan says. “We’re excited to be part of the context of a much larger story.”

Top: D.M.J. Custom ring in 14k gold with 0.86 ct. t.w. lab-grown diamonds, $5,050; Dorsey

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