The Spring 2022 menswear shows are happening right now in Europe, and though the global runways have taken a back seat to TikTok and Instagram in terms of influence in fashion, they still hold sway culturally, mainly because the big fashion houses that stage them also wield gargantuan marketing budgets.
The Spring 2022 menswear show from one such house, Dior Homme, may see the heaviest reverberations on social media, because its collection was codesigned by a music superstar, Travis Scott. And Scott, Kylie Jenner’s baby daddy, is not only hugely famous and a critically respected artist, he’s also an old hand at fashion collaborations, having cocreated merchandise with Nike, Epic Games, and Dover Street Market, among others, that sold spectacularly well.
The music artist and Dior creative director Kim Jones, who excels at harnessing the buzz of young celebrity to sell his collections, sent male models on walks around and through a maze of massive mushrooms and plants.
But while the environs were trippy-dippy, the clothes felt razor-sharp. The collection includes sweeping suits, logoed sweater vests, and impeccably cut tailored overcoats. Gilding the looks were some pretty tasty jewels—many of which were inspired by Scott’s Texas roots (his record label and adopted nickname is Cactus Jack).
There were cactus, sheep, and other Texas-y motif—reportedly hand-drawn by Scott—cast into brooches with chain attachments that connected to bucket hats, along with a chunky (pearl?) necklace anchoring a different cactus drawing made three-dimensional.
Models also wore single- and double-drop gemstone earrings, a look popularized by another music superstar, Harry Styles, that’s become a favorite of fashion designers, celebrity stylists, and daring male fashion stars. Gold-toned wallet chains, another nod to ’90s street style (after the bucket hats), were also spotted on several models.
Scott told WWD, “The cactus is one of my enduring inspirational plants” and added that Cactus Jack is “a label and a movement, an idea and an inspiration that we try to instill and keep moving, trying to help the world with new design and inspirational experiences.”
Top: A model wearing a cactus brooch and drop earring at Dior Homme’s Spring 2022 runway show on June 25 (photo: Ik Aldama/picture-alliance/dpa/AP Images)
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