Talk to designers, retailers, and jewelry manufacturers and you’ll hear a common refrain: The men’s jewelry business is booming. The pandemic only underscored, and expedited, the growth.
Inspired to experiment with more daring styles, millennial and Gen Z males are the architects of the category’s ongoing evolution. That’s especially true of the men’s wedding jewelry category, which is morphing before the industry’s eyes into a much more vibrant and diverse version of its traditional self. To wit: Tiffany & Co.’s introduction last year of its first-ever line of men’s engagement rings set with bold solitaire center diamonds, aka the “Charles Tiffany Setting.”
Long gone are the days when men’s wedding rings were little more than an afterthought. Today, instead of shelling out a couple hundred bucks for a mediocre, unadorned band in an alternative metal, many guys are opting for statement styles set with diamonds.
From rich yellow gold rings studded with brown diamonds to high-polish bands set with a single, subtly placed stone, the offerings span the style spectrum. But at their core, they convey the same message: It doesn’t pay to pigeonhole your male clients into buying yesteryear’s wedding bands. If they’re open to diamonds—and we know they are—then diamonds are what they shall have!
Top: Damascus steel and recycled shotgun barrel ring with diamonds, $5,520; Chris Ploof
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