Spanish jewelry designer Anil Arjandas opened his fourth retail location—in the tony Sunset Plaza shopping center in West Hollywood, Calif.—July 1 with a party at the pretty new digs. 

Arjandas, who launched his collection in 2000, welcomed fans and notables including Entourage‘s Emmanuelle Chriqui, NCIS‘s  Emily Wickersham, and Shahs of Sunset‘s Lilly Ghalichi to his new 1,000-square-foot store—a living jewel box for the eponymous brand’s one-of-a-kind jewelry and accessories.

Courtesy Anil Arjandas

The new Anil Arjandas store in West Hollywood

The store “will offer exclusive designs for men and women that will be found only in Los Angeles,” reads a press release.

The designer already operates stores in London and Spain (Puerto Banús and Marbella). The new location, which boasts a very royal-feeling deep purple and burgundy color palette, has a similarly rarified look; it’s small but manages to be spare, with just a few cases stocking one-of-a-kind pieces. Purple Baroque-like tufted chairs trimmed in gold pull up to a low counter and form a small sitting vignette.

The brand is known for its flashy-casual luxury look—think $2,000 rope bracelets with diamond beads. It’s a look that’s had serious staying power in the L.A. style sphere over the years, so it makes sense that Arjandas would eventually land in Hollywood. Jennifer Lopez and Fiat heir Lapo Elkann are fans, and the pair neatly embodies the brand’s unapologetically luxe appeal.  

Emili Vesilind

JCK Senior Editor