De Beers Jewellers Hires Tiffany Vet as Chief Marketing Officer

By Rob Bates | December 12, 2024

De Beers Jewellers, the miner’s retail chain, has appointed former Tiffany marketing exec Henry Jun Liu its new chief marketing officer.

Liu joined De Beers in September and is based out of the company’s London headquarters.

In his new role, Liu is leading De Beers Jewellers’ global marketing strategy and ambitious growth plan. De Beers CEO Al Cook has said he expects the brand to expand to 100 stores. (It currently has 30.)

As Tiffany & Co.’s senior director of global marketing in New York City, Liu was instrumental in creating experiential events, high-profile exhibitions, and concept stores, including overseeing the reopening of the historic Landmark flagship on Fifth Avenue. Somewhat ironically, Tiffany is now owned by LVMH, De Beers’ original partner in its retail chain.

Liu has also worked at McCann Erickson, Procter & Gamble, and Estée Lauder.

(Photo courtesy of De Beers Jewellers)